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The Craftory is a global investor focused exclusively on growing responsible consumer packaged goods (CPG) brands. The business is passionate about socially and environmentally conscious decisions, and invests in entrepreneurs who are positively impacting their respective industry, our society, and the planet. Its new workplace at 52 Jermyn Street is reflective of this mindset pioneering change, and encourages a culture which embraces the creativity and ambitions of its employees.
Furniture has been repurposed, reused, or upcycled from antique shops and the vintage online marketplace
Meeting rooms are named with the pantone numbers and sample card that the room's colour scheme is designed around
The project at 52 Jermyn Street by Peldon Rose’s SME team, and project managers Making Moves, featured both CAT A and CAT B works, leaving no stone unturned. This included site validations, a full strip out, a new mechanical and electrical system for the landlord working alongside mechanical consultants, Hoare Lea, and an extension of the floorplate on the upper floor to afford the client more sq ft in their mezzanine area. The bathrooms also underwent a refresh as part of a last-minute addition to the build.
Through newly installed contemporary glass doors, the entrance corridor into 52 Jermyn Street has been uplifted to expose the original 1950s terrazzo tiles. This leads to the first point of entrance into the office; a welcoming residential style kitchen and waiting area. Visitors can relax at the stylish Ercol dining table while they cast their eyes over The Craftory's elite selection of sustainable products on the display shelf.
The Craftory wanted their new workplace to feel homely and warm to both clients and colleagues alike, and this is apparent from the moment individuals step through door. Whether coming in from the cold to a warm cup of tea, leaning against the pale blue cabinets for an informal meeting, or catching a quick drink after work, the kitchen is a hive for socialisation. The space also sets the scene for the rest of the workplace, encapsulating the mid-century, characterful, and creative energy prevalent on both floors.
The Craftory invests in entrepreneurs on a mission to drive positive change. It’s a team of individuals committed to building a more radical, and a more progressive, investment and consumer scape. In keeping with this, the materials chosen are responsibly sourced and protect the integrity of the space.
Almost all of the furniture in the new fit out has been repurposed, reused, or upcycled from antique shops and the vintage online marketplace. The office benefits from these personal touches, and culminates in a look and feel which is simultaneously classic and eclectic, full of life, and brimming with rich textures and colours.
New timber flooring with a herringbone pattern has been installed on the Fourth (lower) Floor. The timber is FSC hardwood, which means the wood is recognised by the Forest Stewardship Council as “gold standard” in ethical production. The Fifth (upper) Floor carpets feature a pattern of concentric circles, with different colourways to define spaces. Striking yellows, pinks and reds can be found in the meeting rooms, while blues and browns, a more muted palette, cover the open-plan office. Not only does the design make a statement to mirror the energy and vivacity of The Craftory as a company, but the carpet yarn is 100% recycled solution dyed nylon, and certified carbon neutral.
Artwork from The Craftory's own employees features in their kitchen, personalising the space