About us
We are Peldon Rose, London's leading workplace strategy, design and build experts. Our objective is a simple one: to harness the power of workplace to make every day exceptional for people and business.
Through a bespoke end-to-end service, we rapidly gain an understanding of business needs, and then design and deliver industry-leading solutions to bring this to life. Throughout the process, our team provides a consistently uplifting experience for clients and their people. We achieve this by sparking joy, enabling purpose, inspiring belief, and building connections through the spaces and relationships created every day
Purpose
The Digital Marketing Manager role exists to generate qualified marketing leads into, and nurture existing leads along, the sales funnel. The role also finds opportunities to create an exceptional online presence across all of our digital channels.
The Digital Marketing Manager reports to the Head of Marketing and Communications, line manages one digital marketing executive and works with the wider marketing team to deliver an exceptional digital marketing experience.
The role encompasses all things digital including; HubSpot management, managing agency relationships, website optimisation, SEO, PPC and backlink building, other digital inbound channels (YouTube, DOOH), social media, email, and CRM.
Core responsibilities
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Strategy - create, plan, implement and report on the delivery of the digital marketing strategy
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Lead generation – drive demand generation by enhancing current strategies and identifying new opportunities to drive leads into and along the sales funnel, setting KPIs in the process
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Commercial – monitor spend and report on ROI monthly, ensuring the budget is well spent in line with objectives and KPIs
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Analytics – using analysis and insight, deliver recommendations to provide further efficiencies and ROI including monthly stakeholder reports
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Brand – a brand guardian, ensuring all touchpoints are on brand and elevated
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Content & campaigns – work with the wider marketing team to create successful multi-channel campaigns
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Collaboration – with the wider marketing team to ensure efficient ways of working, and ensuring close relationships with our agency partners
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Website optimisation and CRO - define objectives and deliverables to improve visitor traffic, promote engagement with existing customers, improve click through conversion and increase new customer acquisition growth.
Skills & knowledge
- A skilled and experienced Digital Marketing Manager with a proven track record in increasing inbound lead generation
- Experience developing and delivering digital marketing activities and platforms
- Thorough understanding of digital analytics tools (Google Analytics, HubSpot)
- Clear knowledge of SEO/PPC/Digital Advertising
- Strong relationship builder at all levels including agency management
- Well organised, able to prioritise, project manage, and juggle!
- Accountable for KPIs, objectives, and learnings
- Great communication with the ability to motivate and influence the team and wider stakeholders.
Experience
- Educated to degree level or equivalent
- Digital marketing qualification desirable
- 1-2 years’ experience in digital marketing management
- Demonstrable experience managing SEO/PPC, HubSpot, email, social media and/or display advertising campaigns
- Agency / creative management.
